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Specific User Benefits Sell Eco-Friendly Products

Posted by Environmental Leader on 14/04/2008

When choosing between two similar products, 83 percent of consumers are extremely or very likely to choose the environmentally friendly option, according to a survey from DoubleClick Performics gauging online consumer behavior and attitudes regarding green marketing.In addition, the most attracti ...

Marketing Research & Technology Sales Today's Green Trend

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New CO2 Maps Offer Unprecedented Detail

Posted by Environmental Leader on 14/04/2008

A new map offers more than 100 times the detail of previous inventories of carbon dioxide. The map, from Vulcan, a research project led by Kevin Gurney, an assistant professor at Purdue, shows where CO2 is being emitted in the continental U.S. in 10-kilometer grids and combines data from sources ...

Climate Emissions Research & Technology Today's Green Trend U.S. Utilities

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Boston Green Sox

Posted by Alison on 11/04/2008

Green is in vogue right now at Fenway - and not just on the 37 foot high Green Monster in left field.It’s not a huge secret that I love the (2007 World Series Champion) Boston Red Sox.  As a native of Massachusetts, the Red Sox are a lifestyle, more than a team for me. Two weeks ago, [...]

General bill buckner boston boston globe fenway green red sox solar energy

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More Than 70% Of Public Aware Of Energy Star Label

Posted by Environmental Leader on 10/04/2008

Public awareness of the Energy Star label has grown to more than 70 percent in 2008, an increase of about 20 percentage points over the last five years, according to a report, National Awareness of Energy Star for 2007. In many major markets where local utilities and other organizations use Energ ...

Business-to-Consumer Conservation Government Manufacturing Marketing Products & Planning Today's Green Trend U.S.

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Transport Industry Least Prepared For Climate Change

Posted by Environmental Leader on 09/04/2008

Aviation, healthcare, tourism, transport, oil and gas and the financial services sector all feature in the “danger zone” in a report on climate change risks from KPMG - meaning that they score highly on the risks which face them yet score poorly in terms of their preparedness to face ...

Climate GPN Strategy & Leadership Sustainability Today's Green Trend Transportation

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