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Price Sensitivity of Environmentally-Friendly Products

Posted by Environmental Leader on 24/04/2008

According to Natural Marketing Institutes 2007 LOHAS Consumer Trends Database, price is still a very important factor for determining purchase propensity. As shown in the figure above, nearly 60 percent of U.S. consumers admit that while they care for the environment, they purchase items based on ...

Business-to-Consumer Economics Marketing Pricing Products & Planning Retail & Restaurants Today's Green Trend

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Vertigro Turns Algae Into Biofuel

Posted by Environmental Leader on 24/04/2008

CNN has an interesting video on Vertigro. Glen kertz grows algae in bags suspended in a greenhouse. Oil is extracted and turned into biofuel. The yield, according to Kertz, is 100,000 gallons of algae fuel per acre per year. Corn, Kertz says, yields 20 to 30 gallons.

Agriculture Biofuel Business-to-Business Manufacturing New Technology Today's Green Video U.S.

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As Goes Wal-Mart…Retailer Says Green Product Adoption Up In 2007

Posted by Environmental Leader on 23/04/2008

Wal-Mart has announced an adoption rate increase of 66 percent from last year in its sustainability Live Better Index, which has been tracking consumers’ decisions to purchase five key eco-friendly products since April 2007.The index follows the adoption rates - sales compared to other prod ...

Business-to-Consumer Major Players Marketing Products & Planning Retail & Restaurants Spending Today's Green Trend U.S.

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As Goes Wal-Mart…Retailer Says Green Product Adoption Up In 2007

Posted by Environmental Leader on 23/04/2008

Wal-Mart has announced an adoption rate increase of 66 percent from last year in its sustainability Live Better Index, which has been tracking consumers’ decisions to purchase five key eco-friendly products since April 2007.The index follows the adoption rates - sales compared to other prod ...

Business-to-Consumer Major Players Marketing Products & Planning Retail & Restaurants Spending Today's Green Trend U.S.

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Planet Green Prepares For Launch

Posted by Environmental Leader on 23/04/2008

Planet Green is hoping to tap into corporate America’s new focus on eco friendliness. The channel will launch June 4th and its programming will be seen on Discovery channels around the world.

Business-to-Consumer Major Players Marketing Products & Planning Today's Green Video

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