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Lighting Top Purchase For Increasing Energy Efficiency

Posted by Environmental Leader on 18/04/2008

Twenty-two percent of respondents to a ChangeWave survey say their company is very concerned about reducing its corporate energy usage and 35 percent say they are somewhat concerned.In a related finding, nearly a quarter of respondents report their company’s spending on energy efficiency pr ...

Business-to-Business Contracts & Installations Efficiency Electricity Facilities Predictions Refitting Today's Green Trend U.S.

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65% Of U.S. Consumers Will Pay More For Renewably Sourced Products

Posted by Environmental Leader on 17/04/2008

Nearly seven out of 10 U.S. consumers are willing to pay more for products made with renewable resources, according to a survey sponsored by DuPont and Mohawk Industries.The survey also revealed that global warming and helping American farmers were important drivers for consumers. Thirty-two perc ...

Business-to-Consumer Manufacturing Marketing Research & Technology Supply Chain Sustainability Today's Green Trend

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Vancity First Carbon Neutral Bank In North America

Posted by Environmental Leader on 17/04/2008

Vancouver City Savings Credit Union says it’s the first North American-based financial institution to be carbon neutral, two years ahead of schedule.Over the last 10 years, Vancity cut its energy use by 50 percent, incidents of staff commuting to work by driving alone by 13 percent, and its ...

Carbon Offsets/RECs Efficiency Emissions Facilities Finance & Reporting North America Today's Green Video

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How To Avoid A Green Marketing Backlash

Posted by Environmental Leader on 15/04/2008

Americans misunderstand key phrases commonly used in environmental marketing and advertising, giving products a greater environmental halo than they deserve and creating a growing risk of backlash, according to a new survey.According to the 2008 Green Gap Survey, conducted by Cone LLC and The Bos ...

Business-to-Consumer Marketing Strategy & Leadership Today's Green Trend

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Specific User Benefits Sell Eco-Friendly Products

Posted by Environmental Leader on 14/04/2008

When choosing between two similar products, 83 percent of consumers are extremely or very likely to choose the environmentally friendly option, according to a survey from DoubleClick Performics gauging online consumer behavior and attitudes regarding green marketing.In addition, the most attracti ...

Marketing Research & Technology Sales Today's Green Trend

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