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Mexico: The Zapatista “Brand” and Tourism in Chiapas

Posted by Eduardo Avila on 02/07/2009

The Mex Files notes that the state of Chiapas, Mexico receives 4 million tourists per year; 25% mention that they were drawn by the Zapatista rebels, which are best identified by their spokesperson Rafael Sebastián Guillén Vicente, also known as Subcomandante Marcos.

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